Skip to content
Send me updates on key research and special offers!
Request a FREE catalog

eTips™: Daily Parent Engagement Messages


Schools can dramatically improve parent and family involvement simply by using the the social media parents and families are already using!

SIPAward 2107 Winner
Use eTips: Daily Parent Engagement Messages on your website, mobile apps, Facebook page, Twitter, parent portals, text and voice messaging, and more!*

Schools are finding that social media, text and voice messaging are reaching many parents – especially those who may not check your website everyday or use cell/smart phones exclusively for their communication. School leaders want to find a way to reach these new “mobile” parents in ways that are easy, effective and economical. But you, and other educators, are busy. There's little time to create and execute a mobile/social media plan.

We’ve done the work for you!
Get parents on your team to improve student achievement by communicating information using a variety of channels and devices. The eTips: Daily Parent Engagement Messages gives you helpful information to "push" to parents who may not check your website.

  • Easy to use! You'll receive a weekly email containing seven tips and links to use the next week—each ready to copy and paste or customize as you'd like.
  • 365 professionally‐written tips per year designed to boost student achievement, reading, math, respect, resilience, responsibility, organization and motivation, support your Common Core goals and more!
  • Ideal length for use on social media and mobile apps.
  • Each Daily Tip comes to you in the perfect length! Short enough for voice/text messaging, parent portals, and social media like Facebook but long enough to provide a powerful, effective message that parents have time to read.
  • Each tip comes with a Twitter headline and link should you want to Tweet an idea.
  • Provides school success messages for texting hard-to-reach parents via cell/smart phones.
  • Written from a school leader's point-of-view. It's what YOU would tell parents if you could speak to each one of them personally!
  • It's from The Parent Institute, your trusted partner in improving student achievement, and parent and family engagement for 25 years!

Watch video tutorials on how to easily upload eTips messages:

Interested in scheduling your posts in advance? Watch the tutorial on how to schedule your eTips one week in advance!

Watch 1-minute “How to” tutorials for using eTips: Daily Parent Engagement Messages:

Facebook Twitter/Text Email


*If you are currently a subscriber to our School Success Web Content Service, you are already receiving the eTips: Daily Parent Engagement Messages service.

For assistance with your order, please call The Parent Institute at 1-800-756-5525 and read them your session ID: W32088